LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via public channels. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and onli